Research by YouGov suggests plastic usage in food packaging is the top concern amongst consumers when it comes to food production. The research suggests that 8 in 10 are trying to cut down on the amount of packaging they buy, and half would be willing to pay more for eco-friendly packaging. And so, when it comes to public trust and brand image, Brandwatch rightly discuss how “photographs which show discarded brand packaging leave a damaging legacy… (and) isn’t the way that brand managers tend to want their logos appearing on the internet”.
Furthermore this plastics crisis is permeating discussions across local, national, and international levels of government, with bans, reduction plans and charges being three popular policy tools. For both consumers and businesses, this is where the importance of independent certification comes into play.
At Control Union UK, we have a broad array of plastic related certification and verification schemes, which companies of all size and from all sectors can engage with in order to reduce their plastic impact, meet regulations and secure the public’s trust for the long term. These schemes are:
Find out more by watching our webinar which was recorded from the live event on 10th May.